Mass Communication Comparative Analysis Essay Example for Free

Mass Communication Comparative Analysis Essay 1. Introduction I believe that the purpose of my media audit was to take our initial idea of what we believed our media usage was and to measure and compare it to our actual quantified results. I believe this was excellent exercise to carry out in order to observe how much Media affects our everyday lives. Our society in America bases a large part of our adolescent learning process on what we acquire from outside sources. Therefore, to analyze, where the basis of many of adolescents’ perspectives derive from, was exceptionally insightful. Adolescents are bombarded daily by youth issues, such as: staying adhered to their morals, developing their character, self-image, self-respect, fitting in, feeling love, and avoiding brutality. Are these dilemmas not enough? The fact that mass media completely plays off human’s insecurities, in order to make a few extra dollars, baffles me. Although, we’re college students and have developed quite a bit since these problems were momentous, I still believe we are constantly facing struggles related to these. Therefore, the purpose of an experiment that monitored our time relating to each category of typically negative influences is immeasurable. People don’t take into account the importance of gaining knowledge for themselves. Considering the little girl at the beginning of My Media Audit who cared enough about the source of the â€Å"sea monster† and bubbling lake. She needed to gain the understanding of this monster came to be, and why her whole life she has heard rumors of death, yet never had any solid examples. This personal knowledge relates to our society’s topic of culturally transmitted knowledge. Strengths of culturally transmitted knowledge include: reserved knowledge, handed down to future generations, can become institutionalized, doesn’t have to be reinvented. However, the weaknesses of culturally transmitted knowledge, involve important points as well. Secondhand knowledge can be wrong; It is difficult to correct once it has been established, and it can be manipulating. Furthermore, mass media uses America’s culturally transmitted knowledge to sell their products. Anything looks appealing when you are only viewing it from its â€Å"good side.† Because people haven’t really bothered to investigate advertisers’ motives, or worse, actually enjoy the hype, mass media continues to flourish effortlessly, using naà ¯ve individuals, as its victims of prey. I believe the positive influence that My Media Audit will continue to have on its students, will make a difference. As students begin to constantly think critically and question, the intention of â€Å"The NEW Ipad!† and its employers, controversy will stir up debate. People will hopefully be more aware of when they’re being manipulated and â€Å"convinced† one way is the only way. Just as the girl who thought critically, instead of believing the town’s established idea, I am striving to inspire students and people to fight against the established idea of mass media influencing our every thought. The town was motivated by her bravery, which in turn. Changed people’s beliefs, and eventually, led a revolution. 2. Empirical Data  Objective: To measure the causes and effects due to the influence of mass media. Can mass media highly influence a persons attitudes or perception, by abundant daily solicited or unsolicited exposure? Procedure: Measuring media exposure, within a week span of 15-minute intervals. With sixteen hours equaling one day, I summarized the total minutes for the week at approximately 6,720 minutes. My total minutes not exposed to media were about 1,407 minutes, and my total exposure to mass media was approximately 5,1313 minutes. Individual categories concluded as follows: Audio estimated at 475 minutes, Film- 100 minutes, Internet- 1,778 min, Television- 0 minutes, Mobile Devices- 2,185 minutes, and Print Media approximated 775 minutes. Subjective observations were also incorporated, to measure external factors, and their influence on the subjects’ reaction in relation to media use. Main Outcome Measures: Risk of altered perception, influenced by, attitudes and b ehaviors idolized in society and the amount of exposure weekly. Also, coinciding with any external factors that proved as significant during this study. Results: Media Usage Total (min) I was thoroughly surprised by the way my media usage was dispersed, as a whole, in this graph. Considering, all of my class work is done online and I’m definitely a supporter of online radio, It doesn’t necessarily shock me that the internet has 34% of my time. However, I was a little taken back by the percentage of my mobile devices consumption. The mobile devices category dominated my time by 37%. I didn’t realize how much I used my Ipod and smartphone. Although, recollecting my thoughts, the old basic flip phones, which used to be â€Å"all the rage,† now compared to a Smartphone, it’s no contest. Having Internet access at your fingertips is an advertiser’s gold mine. Smartphone V.S IPOD Even though, the category â€Å"Mobile Devices† had the highest usage, I found it informative to see how much more my Smartphone was used than my IPOD. Obviously, our culture is driving full speed ahead, towards a â€Å"technology only† civilization. INTERNET USAGE: PANDORA V.S USF.EDU Considering, I have a full load of classes this semester, most of my time, in general, is spent either online researching a project, or actually doing the assignment. Yet, when I’m not online completing a task, I like to fill the time developing my talent, which is art. The catch is, whenever I’m developing an art piece, I have to be listening to music, hence Pandora. The reason why Pandora is so successful in mass media is because people get to listen to their type of music without having to tell the radio WHAT to play. Pandora has a search box, that isn’t case specific, artist, genre, or mood, you name it and it plays it. What person wouldn’t want a radio stationed to just them subjectively? Like we learned in our Radio module, â€Å" The Radio was a life-changing invention, Idealism Imagination, Greed Envy, Ambition Determination, what other instrument was able to create emotions through sound waves?† –Empire of the Air BOOKS GALORE I found this graph about print media being all books, and no magazines, extremely intriguing. Taking into account, from the age of 16 till the end of my 21st year, I was a Cosmopolitan JUNKIE. I literally bought the newest edition monthly, the second it was released. Coinciding with this behavior and influence, I also became extremely self-conscious and began to hate my self-image, this coming from someone, who has never had severe issues about my image. I also judged every person’s appearance effortlessly, gossiped, and my language was atrocious. Only until the middle of my 22nd year, did I realize that I was not content, nor satisfied with my lifestyle. I decided to cut out television, bad influences, and COSMO. I didn’t think I would be able to handle it, however, to my surprise, it taught me how to live life, the way it was intended, with freedom. Releasing myself from the burden of mass media was one of the most liberating decisions I’ve ever made. I decided to return back to my Jewish roots, which I ignored during that rebellious era, and become deeper aquatinted with my faith, additionally instead of useless reality shows, I dove deep into the profound knowledge of books. It is amazing to witness your character development transform when it relies on a stable foundation. â€Å"I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.† ― Groucho Marx 3. Observations The first major observation I noticed in relation to my media data was the fact that my two most dominant categories increased on the weekend. This is most likely because my workweek is so hectic, that by the time I’m approaching the weekend, all my energy is geared towards relaxation. These emotions are then replaced with the action of increasing my phone/ casual conversation time. I also tend to research all those topics online, that I might have put off during the week, in order to complete my work on time. Another observation that was extremely consistent included listening to Pandora (Internet radio) whenever I worked on my art. In contrast, I would listen to my IPOD whenever I wanted to get schoolwork accomplished. On Pandora, my typical station I listen to when creating my art pieces, is always geared towards inspirational or spiritual genre. It is the only music I find, to empower me with such motivation, in order to finish my pieces with ease and in a timely manner. I also tend to listen to classical music on my IPOD, when trying to complete a class work assignment. I read an article one time that did a study on the brain and how it affects positive stimulation. The article was extremely informative and I have done it ever since. Another observation I realized, I tried to double task consistently while listening to some form of media and trying to complete concrete tasks. I believe this behavior has done more to hinder my personal effectiveness, rather than help it. It was helpful to be informed of this destructive behavior, after realizing the concrete facts. My double tasking always eventually lead to unfinished tasks, and then when I eventually became overwhelmed, I grabbed my IPOD and pulled out the classical music. It was interesting to become aware of these behaviors; I never knew I was such a creature of habit. Also, reflecting on all the realizations mentioned above, I believe that some of these destructive behaviors could be prevented, with a decrease in use of my media items, which in turn, would increase my focus. 4.Estimates Vs. Actual My Estimates were all underestimated compared to my actual data for my media usage. Like I previously stated, I didn’t realize I used my phone so much, I usually get confronted by my friends for â€Å"forgetting† to text them back, or not answering. Sometimes I feel like life would be much easier without our mobile devices. The only truly useful purpose is to locate and converse with friends that are long distance, however as far as â€Å"Smartphone,† I feel the epidemic needs to be cured. The other estimate that highly underestimated was my Internet use. I believe when I was filling those questions out, I didn’t necessarily take into account that EVERY time I click the APP button, that is using an internet resource. I guess this is a perfect example of how abundantly society has desensitized, since the Windows 98’ debut. I also believe the reason I anticipated my â€Å"No Media use† to be my highest value in how I disperse my time, is due to my deliberation to rebel against any more media influences. I refuse to passively let society manipulate my thoughts, with the slightest opposition. I thoroughly enjoyed reading the article about students and time management. This article served as a source of great insight because time management is one of my biggest character flaws. However, this is not due to the fact that I am not eager to do well on an assignment, I love learning, this type of procrastination is detrimental because it is attached to another flaw, perfectionism. Typically I procrastinate because I’m afraid the product of my hard work would not be â€Å"perfect.† I was raised with a very high academic work ethic, therefore, grades used to be where I found my id entity. This continually puts way too much stress on my life, and as I mature not just as a student, but also as a responsible adult, I’m drastically striving to improve this destructive outlook. A novel study done by Trueman Hartley (1996), focused on time-management skills and their relationship to a student’s age with the older mature students making the greatest use of time-management strategies. I also am striving to improve my organizational skills, this tends to be because, my highly creative brain, has so many ideas floating and bouncing and developing in my mind, that it becomes highly difficult to place all of them in a specific order. I also am trying to maintain control of my sporadic ideas and plan more situations out, instead of flying by the seat of my pants. Their results suggest that student planning is Integral to the prevention of academic procrastination. A student’s ability to plan is but one skillamong several for student self-management, the training of which is studied by Gerhardt (2007). 5. Summary Thomas Ruggiero’s Uses and Gratification Theory focused on this central definition- Media Use among audience members is selective and motivated by rational self-awareness of an individuals own needs and expectation that those needs will be satisfied by particular media types and content. I believe that this is highly accurate. When I had my life centered on a particular type of media, Cosmopolitan, I became dependent on it. Not just as a main source of entertainment, but also for the basis of how I perceived and looked at all subjects. â€Å"If that girl wears that shirt one more time, I’m calling the fashion police!.† – A little juvenile, I know, however that was how my thought process was developing. Now when I look back, I can’t even believe that I cared so much about what people wore? Does it honestly matter how many times a person wears a shirt? Our culture is shoving these ideals down our throat in order to instill the thought that every person has to strive to be â€Å"PERFECT.† Who even said beautiful is perfect? What if I believe imperfection is beautiful? These realizations in this past year of my life have shaped my thoughts to maturity and to become more concerned with what comes from each individuals heart. If you ask me, I believe actions speak louder than words, and gossip, slander, lying, and boasting echo across the nations. I do my best to separate myself from any person or organization that is trying to convince I HAVE to look like a prototype and think like a r obot. All in all, I fell my media audit was extremely insightful, and helped me become aware of how I truly engulf my time. It showed me where I have plenty of room to improve and how far I’ve come since the Cosmo days. The purpose of My Media Audit was to gain sincere and profound insight into the world of media influences. Media has a manipulative way of altering humanity’s view towards the accepted medium. Typically, our normal endeavors are beings striving toward acquiring the â€Å"latest technology,† yet society never stops to consider â€Å"Why do I NEED this so badly?† This is where our mass media influences, come into play. The intent of this audit was simply to gain understanding and to think critically when facing the culture’s constant barrage of â€Å"satisfactions.† Understanding is Power, to gain Wisdom is everything.

Brave New World and Farhenheit 451 :: essays research papers

Imagine a world where free will is obsolete. Nobody has any freedom; most people do not even have a yearning for autonomy. The direction the world is heading right now could possibly produce such a world. Both Brave New World, by Aldous Huxley, and Fahrenheit 451, by Ray Bradbury, envision this world which lacks liberty. These books, both of which are supposed to be set in the future, have numerous theme similarities throughout them. Of all their common factors, the ones that stand out most would have to be the outlawed reading of books and the theme of the protagonist being a loner or an outcast from society because of his differences in beliefs as opposed to the norm. In the societies of both of these books outlawed reading is a common and almost completely unquestioned law. In Brave New World reading is something that all classes are conditioned against from birth. In the beginning of the novel there is a group of infants who are given bright, attractive books but are exposed to an explosion and a shrieking siren when they reach out for them. This thus prevents them from wanting the books and causes them to scream and shrink away in horror at the mere sight of the books. In reference to the accomplishment of this conditioning, the director said, "Books and loud noises...already in the infant mind these couples are compromisingly linked; and after two hundred repetitions of the same or a similar lesson would be wedded indissolubly. What man has jointed, nature is powerless to put asunder," (Huxley 21-22). We come to learn that the basic reasoning behind this conditioning against reading in Brave New World was because "you couldn't h ave lower-caste people wasting the Community's time over books, and there was always the risk of their reading something which might undesirably decondition one of their reflexes" (Huxley 22). In Fahrenheit 451 the outlawing of book reading is taken to an even greater extent. In this novel the whole purpose of a firefighter isn't to put out fires, rather it is to start fires. The reading of books in their society is completely forbidden and if someone is suspected of even owning a book, the firefighters are dispatched to go to that person's residence and start a fire. They start fires for the sole purpose of destroying books, as illustrated here, "They pumped the cold fluid from the numeraled 451 tanks strapped to their shoulders.

Network Methodology Essay

We surveyed much more about t Ncell through the use of various sources. Through these surveys we came to know about different aspects about Ncell. But we tried to get more insight of the consumers or the users of Ncell . With this prime motives we all decided to conduct a small Consumer Feedback Survey among the users of Ncell. We asked them the close ended questionnaire as a part of our primary survey . These questionnaire were distributed among the 20 Ncell users To know the diversified customers response we have selected the respondents from many sector llike professionals, Students , housewife and so on. The nature of our questionare were solely based on the satisfaction level,attitude towards product ,features of products. The sample of the questionnaire is presented below: Customer Feedback Survey-Questionnaire Name: Address: Contact: Email: Profession: Please tick the appropriate options Q. 1. What is your view on network quality of Ncell ? a) Excellent b)Good c)Average d)Below Average Q. 2. Which service of Ncell do you use most? a)Call b) GPRS/3G c)Data card d)others Q. How expensive do you think is the price of Ncell service? a)Cheap b)Satisfactory c)Expensive d)Comparatively expensive Q. 4 How much money ( in average )do you spend in Ncell ? a)less then 100 b)R. S 100-250 C)R. S 250- 500 d)R. S 500 and above Q. 5 How does the feedback and customer care service respond to your problems ? a)Very Fast b)Average C)Satisfactory d)Slow response Q. 6 How is Advertising of Ncell? a) Persuasive b) Reinforcing c) Reminding d) Informative Q. How often do you get bonus scheme or offer fro m Ncell ? a) Frequently b) Very often c) Sometimes d) Rarely Q. 8 If you are using Ncell Internet service, how is it? a) Very fast b) comparatively fast c) Moderate d) slow Q. 9 What factor influenced you to purchase Ncell service? a) Media advertisement b) Hoarding board c) word of mouth d) References e) Non Q. 10 Do you have any suggestions that would help us to improve our Ncell service? Signature of the customer: Thank you for your kind cooperation Major Findings From the customer survey that we conducted with 20 different Ncell customers we have found some crucial results. According to them the network quality of Ncell service is good however some of them said it is excelled. Likewise talking about the services provided by Ncell many of them are using call and GPRS service, the majority of GPRS users are youth among them. Another important result we have found about the price that Most of the respondent said it is comparatively expensive (which mean the Ncell Price is expensive than its major rival NTC). However the service within the Ncell subscriber is not that expensive. The major factors affecting to purchase of Ncel Service are Media advertisement, hoarding board, word of mouth and references respectively. Moreover the advertising of the Ncell is more reinforcing according to the respondents however some of them said it is informative e also. Considering the aforementioned survey discussion now we would like to show here some figures and chart to understand the findings in more specific way.

How Did Portugal Get Macau

Macau, a port city and associated islands in southern China, just west of Hong Kong, has the somewhat dubious honor of being both the first and the last European colony on Chinese territory.   The Portuguese controlled Macau from 1557 to December 20, 1999.   How did tiny, far-off Portugal end up taking a bite of Ming China, and holding on through the entire Qing Era and up to the dawn of the twenty-first century? Portugal was the first European country whose sailors successfully traveled around the tip of Africa and into the Indian Ocean basin.   By 1513, a Portuguese captain called Jorge Alvares had reached China.   It took Portugal two decades more to receive permission from the Ming emperor to anchor trading ships in the harbors around Macau; Portuguese traders and sailors had to return to their ships each night, and they could not build any structures on Chinese soil.   In 1552, China granted the Portuguese permission to build drying and storage sheds for their trade goods in the area now named Nam Van.   Finally, in 1557, Portugal got permission to establish a trading settlement in Macau.   It took almost 45 years of inch-by-inch negotiation, but the Portuguese finally had a real foothold in southern China. This foothold was not free, however.   Portugal paid an annual sum of 500 taels of silver to the government in Beijing.   (That is about 19 kilograms, or 41.5 pounds, with a current-day value of roughly $9,645 US.)   Interestingly, the Portuguese viewed this as a rental payment agreement between equals, but the Chinese government thought of the payment as tribute from Portugal.   This disagreement over the nature of the relationship between the parties led to frequent Portuguese complaints that the Chinese treated them with contempt.   In June of 1622, the Dutch attacked Macau, hoping to capture it from the Portuguese.   The Dutch had already ousted Portugal from all of what is now Indonesia except East Timor.   By this time, Macau hosted about 2,000 Portuguese citizens, 20,000 Chinese citizens, and around 5,000 African slaves, brought to Macau by the Portuguese from their colonies in Angola and Mozambique.   It was the Africans who actually fought off the Dutch assault; a Dutch officer reported that Our people saw very few Portuguese during the battle.   This successful defense by the Angolans and Mozambicans kept Macau safe from further attack by other European powers. The Ming Dynasty fell in 1644, and the ethnic-Manchu Qing Dynasty took power, but this regime change had little impact on the Portuguese settlement in Macau.   For the next two centuries, life and trade continued uninterrupted in the bustling port city.   Britains victories in the Opium Wars (1839-42 and 1856-60), however, demonstrated that the Qing government was losing clout under the pressure of European encroachment.   Portugal unilaterally decided to seize two additional islands near Macau: Taipa in 1851 and Coloane in 1864.   By 1887, Britain had become such a powerful regional player (from its base in nearby Hong Kong) that it was able to essentially dictate the terms of an agreement between Portugal and the Qing.   The December 1, 1887 Sino-Portuguese Treaty of Amity and Commerce forced China to give Portugal a right to perpetual occupation and government of Macau, while also preventing Portugal from selling or trading the area to any other foreign power.   Britain insisted on this provision, because its rival France was interested in trading Brazzaville Congo for the Portuguese colonies of Guinea and Macau.   Portugal no longer had to pay rent / tribute for Macau. The Qing Dynasty finally fell in 1911-12, but again the change in Beijing had little impact down south in Macau.   During World War II, Japan seized Allied territories in Hong Kong, Shanghai, and elsewhere in coastal China, but it left neutral Portugal in charge of Macau.   When Mao Zedong and the communists won the Chinese Civil War in 1949, they denounced the Treaty of Amity and Commerce with Portugal as an unequal treaty, but did nothing else about it.   By 1966, however, the Chinese people of Macau were fed up with Portuguese rule.   Inspired in part by the Cultural Revolution, they began a series of protests that soon developed into riots.   A riot on December 3 resulted in six deaths and over 200 injuries; the next month, Portugals dictatorship issued a formal apology.   With that, the Macau question was shelved once more. Three previous regime changes in China had had little impact on Macau, but when Portugals dictator fell in 1974, the new government in Lisbon decided to get rid of its colonial empire.   By 1976, Lisbon had relinquished claims of sovereignty; Macau was now a Chinese territory under Portuguese administration.   In 1979, the language was amended to a Chinese territory under temporary Portuguese administration.   Finally, in 1987, the governments in Lisbon and Beijing agreed that Macau would become a special administrative unit within China, with relative autonomy through at least 2049.   On December 20, 1999, Portugal formally handed Macau back to China. Portugal was the first in, last out of the European powers in China and much of the world.   In the case of Macau, the transition to independence went smoothly and prosperously - unlike the other former Portuguese holdings in East Timor, Angola, and Mozambique.